Grocery stores and supermarkets in many countries now carry pre packaged, pre-sliced bread and cakes, or offer in store baking and basic cake decoration.
Getting beautiful as well as eye-catching bakery designs- in addition to great personalisation techniques will surely help your product to sell, and if you’re in the business of selling bread, cake, or bakery, delicious package designs will definitely get hungry buyers to buy. So here is a showcase of 50 deliciously creative bakery packaging designs that will surely appeal to your appetite.
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Cake & Bakery Packaging Designs for your Inspiration
Packaging for United Bakeries' range of pastry and cakes.
Located in Barcelona city since 2010, Cornelia and Co is a restaurant, a bakery, a winery, a coffe shop and many other things. A place where you can buy many gourmet products, a pack of fresh pasta or take an exotic tea. Inspired in the graphic design of the central europe between the 30' and 40' (called "interwar years") all graphic materials are printed only in black ink and white serigraphy, over industrial raw papers and cardboards, honoring those years of poverty.
Candy store's brand identity.
A complete brand makeover for a Napa Valley-based company specializing in gourmet shortbread cookies... The "lips" say it all.
Branding and packaging for the bakery Komşufırın.
Naming and identity for a new concept of pastry copyright.
Packaging for United Bakeries' range of flapjacks.
8. Sweet Table
Sweet Table is a confectionery and catering boutique based in Madrid, España. From beautiful cakes to candy tables, this small business prides itself on handmade and personalized sweet treats. An identity based on the colors pink and brown and a base shape inspired on cookie cutters. This allowed the creation of a series of icons that could be used in a number of different ways as to allow flexibility and personalization.
9. PROVO BAKERY
Provo Bakery has the best baked goods around. Specializing in breads, rolls, muffins, pastries, and doughnuts. This bakery is a Provo, Utah staple and uses local ingredients. Now serving coffee.
Customers always had a sweet smile when they saw the one-word description illustrated on the packaging. They even started collecting these cake boxes and were constantly on the lookout for new cake box designs.
Identity and packaging design for a bakery and coffeeshop chain.
A bakery with an onsite, open air kitchen, a meeting place. Interior & graphic design.
Endulce is an artisan bakery. Develop your logo and several illustrations.
Logo, Menu, & Packaging design for Smallcakes, a cupcake bakery.
15. Fazer Bakery
Packaging range for freshly baked bread: "We designed a range of bags for Fazer breads that are baked in supermarkets. The bread needed to stand out as a fresh product, so we went for a casual, lightly packaged and branded look. Strong shelf presence and unity of the different products was our priority, but we also made it easy to identify different products inside the range."
NordHaus, a market leader in frozen pastry products, decided to move from subcontracting into branded production. BrandManual was charged with developing the packaging design for their new upscale trademark, iBaker. Cooking is fashionable again.
17. Sweet Boutique
Sweet Boutique is an exclusive bakery based on Monterrey. They asked for naming, branding, packaging and all the tasks they needed to have the opening night.
Plundering and pillaging can be hard work, so the Vikings decided to take another route to financial freedom: Rocky Road Bakery. The cupcakes showcase three of the vikings and explain the full story behind Rocky Road Bakery and how it began.
A packaging series created as part of a college project for a local artisan bakery. Hand drawn type, charming illustrations and friendly copyrighting give the brand an authentic feel.
Bisous is a personal concept for a French bakery based in a city. Bisous means 'kisses' & is used as a form of affection. What better thing to adore than a scrumptious, mouth watering pastry from Paris?!
The mix of two voluptuous halves (one part French & the other chocolate pastry) lends itself to a more sensual packaging that stays true to the brand. The playful text throughout the design challenges consumers in the store, on the street & in the subway to get in on the action & buy some "kiss worthy pastries."
21. The New Bakery
Identity, stationery and packaging for confectionery The New Bakery.
Provence is an unique Japanese style Bakery & Cafe in Singapore. The USP of this bakery is that they introduce fusion pastry - using Japanese ingredients with French baking techniques to bake their own versions of breads. Therefore, I decided to add a little tint of Japanese and French feel in my overall branding design for my desired target audience - mainly women who are lovers of this style of bakery.
Three Dog Bakery was founded in 1989 as the first dog bakery. They started out using 100% all natural human-quality ingredients and no refined sugars. For a lot of people this was crazy but what was crazy then, is right now. Three Dog Bakery gave pet owners another option for feeding their pets. Even though Three Dog Bakery is a franchise, it is asmall franchise that needs help with branding.There store is an inviting and exciting place for pets and the people that treasure them. They are very open to have dogs come into the shop to pick out their own treats.
Project for a mexican bakery.
Bakery packaging, business stationery, style guide, promotional material.
Brownerie - Branding and packaging design: This delicious project was about designing a whole new identity for a gourmet brownie shop Brownerie, including branding, logotype, packaging, menu/business card, regular and holiday edition quality stickers.
27. Eleni's NYC
For many years, we've worked with this high-end bakery to create a brand experience that celebrates its delicious and whimsical cookies and treats. Starting with the cookies themselves, our playful pattern is adapted from Eleni's library of over a thousand shapes. We've developed product catalogs, package design, seasonal sales materials, trade show booths, and store signage, as well as consulting on website and interior design.
Kahverengi Coffee Corporate Identy&Design.
A branded packaging line of products for a luxury boutique bakery for dogs.
30. tsp bakery
Packaging and branding design for private bakery making home made cakes and cookies. Laitilan Leipä products got an outstanding presence in the supermarkets on the coffee table.
Labels are applied by hand so the oval shaped label was the best solution. The easy to handle trays were created for the variety of cakes and pastries covering the product as little as possible.
Branding and packaging for an upmarket bakery in Ireland. Creating a brand inspired by Victoriana design marks a return to traditional values, which in fact, very current. This unique brand look and feel not only differentiates Cloudberry from their copetitors, but has proven appeal to an international market. As our most publicised project, this new brand has already gained global recognition.
Undergrad senior project: bakery packaging.
In the UK, sales of bagels rose by 44 per cent during 2012. A need to protect them and transport them was recognised. And so, the bagel protector was born. The protector is a sturdy circular case, with a hole through the middle, keeping the bagel in place. The New York Bakery Co, chose to produce a low volume run as part of a Facebook-based marketing campaign.
Marzipan packaging created for a fictive bakery. The final product is made of kraft paper, Laser color print and silksreening.
Packaging for Take & Bake Artisan bread.
Greyston approached Motto to help introduce their brownies to Whole Foods across the country. Consistent with their social mission, profits from this brownie go to Whole Planet Foundation to fund micro-loans for entrepreneurs in rural communities worldwide who supply products to Whole Foods Market stores.
There was a need for distinctive packaging that would have great presence wherever they are placed in the store. Whether the brownies are cuddled in baskets at the bakery counter, displayed at the coffee bar, in a POP display on the retail shelf, or at the register, the packaging needed to have impact to engage an impulse buy and convey product benefits in an easy first read. The design personality needed to reflect the homemade, natural and artisanal quality of the product as well as seize the opportunity to convey the social mission and tell the brand story.
38. Virtues Bakery
Virtues Bakery is a bakery devoted to spreading "Goodness," the highest of all virtues. Virtues feeds you, inside and out, offering a quip and a virtue on each packaged piece. The branding, packaging, and marketing systems are based on principles of wit, virtuous living, and Organic ingredients. The Virtues system includes take-home
containers for ready-made baked goods, as well as organic baking ingredients for customers to use at home. Each virtue corresponds to the product it accompanies. Containers are made from recycled paperboard and kraft paper, labeled with Kitikana paper and Soy ink.
Maison de L'hullier is a family owned Bakery established in 1962, Rebranding the Various packaging for this local bakery.
Sullivan Street Bakery is a legendary bakery in NYC. They were interested in moving the brand into new products and needed a system that would extend the visual language.
41. Walmart Bakery
The Walmart Bakery look was antiquated, traditional, and without personality or voice. We were approached to create a more enjoyable shopping experience and build overall credibility to help establish Walmart as the authority for fresh baked goods. Starting with the identity and continuing through the packaging system, the new look communicates a modern specialty bakery feel, emphasizing the products and conveying a greater sense of freshness. To ensure brand consistency, special consideration was given to preexisting logistics and production limitations. The new design uses a clean and efficient communication system with easy navigation, functional color coding and flavor callouts easily identifiable at a glance.
Carrying on the legacy of Botanical Bakery's color-infused assault on the shortbread world, the next goal was liberating man caves of predictable flavors and formula packaging. The new Cheese Snaps product line required a color range so dramatic, life, taste buds and retinas would never ever be the same again.
Student project to create packaging for a specialty bakery: Zoey's Delectable treats is a fictional bakery, made just for dogs. It features all natural treats and dog food blends made with 100% natural, human quality ingredients. In creating the packaging for the bakery, I wanted to use recyclable materials that would fit in with the overall tone of the business. I chose to use kraft paper bags and cardstock to create small boxes for freshly baked treats. The cardboard canister would be used to package food and could be brought in and refilled for a reduced price. The menu is pinned to a board to make it simple to adjust if any changes needed to be made seasonally.
District Mill Bakery needed an identity that reflected its authenticity and craftsmanship. The new brand uses elements of a traditional bakery. The cookie cutter seal reflects the bakery's reputation for quality. The off white and chalk black introduce modern simplicity and mimics the industrial feel of the neighbourhood.
45. Bakery Next Door
Packaging Project for Fictional Bread Company.
46. Baker's Dozen's
Branding and packaging for a Brooklyn based bakery. They specialize in cookies, cupcakes, and coffee.
Branding for a new pastry shop. The project wants to encourage the sweet aspect of life. Great 3D Visualisations and Packaging Design!
D' kage is a fictional chain of bakeries that specialize in homemade cakes with natural ingredients and good old recipes. D'kage's main focus is take-away cake in small servings.
Attention dog lovers everywhere! Bone-Appetit is a new bakery where you can dine with your dog. Forget those silly restaurants where your dog can't sit inside, Bone-Appetit is more than happy to serve your dog and treat them like canine royalty.
A specific box, designed to hold a single cupcake that looked just as good as the treat itself. The box designed playfully mimics an actual cupcake and keeps the cupcake securely in place so it is not damaged in transportation. The decorative box enforces the thoughtful notion of a gifter on a budget.
That was some bakery / cake packaging designs that not only attract attention but also could be the subject of conversation. So which packaging do you like the most?