There are currently no clear standards regarding the price of a logo design. Every designer or design agency determine the price with their own way taking into consideration the level of difficulty during the process of creating these logos.Below are some examples of price-known logos in the world. There is a price logo design which is very expensive, but when launched received much criticism from other designers. Conversely, there is also a logo at a low price, but after several decades still stands as one of the most successful logos worldwide.
But how exactly the most precise way to calculate the price of a logo design?
Are that pure manufacturing process become the benchmark?
By looking at the price of the famous logos below, you can conclude itself ,because actually I also have no idea ;)
Twitter:
Year: 2009
Designer: Simon Oxley
Price: $10-$15
Pepsi:
Year: 2009
Designer: Arnell Group
Price: $1000,000
Nike:
Year: 1971
Designer: Carolyn Davidson
Price: $35
City of Melbourne:
Year: 2009
Designer: Landor Associates
Price: $240.000
Next:
Year: 1986
Designer: Paul Rand
Price: $100,000
Enron:
Year: 1990
Designer: Paul Rand
Price: $33,000
London 2012:
Year: 2007
Designer: Wolff Ollins
Price: £ 400,000