Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells. In many countries it is fully integrated into government, business, institutional, industrial, and personal use. Effective packaging design breaks away from the standard rules and conventions that we are accustomed to, giving the product a unique edge to stand out from the rest.
In today’s modern and competitive retail market world, you only have one chance to make a first impression. Make that first impression a creative and memorable one, with a eye-catching design that will capture consumers attention soon. So, I have rounded up 20 beautiful toy packaging designs inspiration for your next next design project or just for some fresh ideas.
20 Beautiful Toy Packaging Designs Inspiration
1. Job Hunting Club Toy Packaging Designs Inspiration Designed by Thingsidid & Nekogato
“Job Hunting Club is a pleasant card game designed for dysgraphia students to learn about their future pathways after school. The concept of this card game is based on the Holland Occupational Themes (RIASEC) which represents a set of personality types described in a theory of careers and vocational choices.
We created the entire game starting with the identity, including distinctive character design of different careers, a set of colorful function cards, and wooden game tokens which are all finally packed as a tiny portable wooden boxset.”
2. Hand Picked Cloud Toy Packaging Designs Inspiration Designed by Cloud Inc
“Hand picked cloud in a packet. Studio promotional piece.”
3. Retro Moto Toy Packaging Designs Inspiration Designed byWebster
“Retro Moto was the 2011/2012 holiday mailer from Webster. Each year a fun creative piece is designed to say thanks to our clients and colleagues. This is the 30th consecutive year of a holiday promotion from Webster, an interdisciplinary design firm.”
4. Student Work Toy Packaging Designs Inspiration Designed byMathilde Solanet
“This is my Final Major Project. Each students had to choose their subject and I chose a dog grooming. I did the whole identity of the brand. The logo is a dog with a pair of scissors instead of the eyes and the doggie bow in its hair. The pattern and the colors I used helps to provide a consistent and an unified look in the Doggie Dazzle brand.”
5. Student Work Toy Packaging Designs Inspiration Designed bySam Kittinger
“These re-designs of classic Parker Brothers board games stemmed from a desire to de-construct the overdone packaging board games nowadays are so known for. Drawing inspiration from vintage, modernist game box designs, these re-inventions focus on simplistic imagery, experimental typography, and limited color schemes.”
6. Coarse oopCr Toy Packaging Designs Inspiration Designed bycoarse
“This coarse release presents the two seedlings in their most attention-catching interpretation. The exceptional set includes two 7” [18cm] shimmering chrome plated vinyl figures.
Each streamlined seedling is finished in a mirror like gloss coat. They are tucked in snug black sponge and packaged in a deluxe hand crafted paper enclosure, stamped with silver foil and completed with ventilation ducts and a clear transit handle. Welcome these extraordinary embryos into your life and begin a glistening future together.”
7. Acne JR Toy Packaging Designs Inspiration Designed byAcne JR
“The Swedish toy company Acne JR launches a line of five new products. A soft toy puppy, apple, tin drum, wooden skull, and a denim version of their classic teddy bear ‘Chester’. Traditional, toys in a modern design. At the same time Acne JR has also opened a webshop.”
8. Student Work Toy Packaging Designs Inspiration Designed byAdam Deleeuw
We are students at the Academy of Art University, San Francisco. The following group project was done for Michael Osborne’s Package Design 4 class.
The assignment was to rebrand Costco, keeping in mind a brand matrix, that consists of a “House of brands” and “Branded house.” Kirkland being the dominant private brand for Costco was considered the “Branded house” and a line of hypothetical private labels were designed for the “House of brands.”
Within Kirkland, we categorized the brand into six lines: bath, cleaning, paper goods, apparel, home and food products. Within the hypothetical private labels, we created the following : Ollie’s Baking Co. which is Costco’s bakery and cafe, Counter 74, a premium line of chef quality kitchen equipment, and Noc Noc which is an eco-friendly kid’s line. The entire project consisted of almost 80 – 100 fully comped items.”
9. Student Work Toy Packaging Designs Inspiration Designed byMarkus Ölhafen
“This is a personal project I realised for my girlfriends birthday. It is a magnetic dress-up puppet, made out of printable magnetic foil and cardboard. For the packaging I tried to use materials with a natural feeling to create a handmade-touch. As an inspiration I thought back to primary school when we made small cardboard puppets that could be dressed with paper clothes.”
10. Student Work Toy Packaging Designs Inspiration Designed byMonica O
“This assignment was to create a game called Tower of Babble which is a building block game for a language of our choice. I decided to choose Basic Korean for children ages 1-2 that requires them to put these blocks together to form an image. Once it is done, you flip the game pieces to find the corresponding word in Korean and the English translation. I chose to illustrate kid-friendly illustrations and chose a color palette that references the Korean flag.”
11. Coarse Casting Shadows Toy Packaging Designs Inspiration Designed bycoarse
Slide open the heavy hand crafted cardboard box by pulling at the woven ‘noop’ and ‘nism’ tags. Uncover the box contents — two vinyl figures.
12. Coarse Oop Loser Toy Packaging Designs Inspiration Designed bycoarse
Check out coarse’s latest vinyl statue. As always the attention to detail is amazing.
13. Mini Muchacho Toy Packaging Designs Inspiration Designed byTAXI
“The Mini Muchachos (and their packaging) was project created for Koodo (a youth oriented telco in Canada). The client asked TAXI to create a value-add offering that would work in conjunction with the current Koodo advertising campaign. If you purchased a new phone you received one of four Muchachos for free. The entire set were also available for sale with a portion of the proceeds going to charity.”
14. Ducobi Toy Packaging Designs Inspiration Designed byDucobi
Beautiful packaging from South Korean vinyl toy company Ducobi. Their mission is to create designer toys for the true toy collectors of the world.
15. Coarse False Friends in Pain Toy Packaging Designs Inspiration Designed bycoarse
The level of production and attention to detail that coarse puts into their packaging never ceases to amaze me. For Coarse False Friends in Pain the two hurt 13 inch resin figures are packed apart in individual wooden screen-printed boxes (standing and fallen) to underline the dramatic incident that irrevocably changed the friends’ lives. To prevent further injuries, both are safely packed in sponge.
16. Eames Alphabet Blocks Toy Packaging Designs Inspiration Designed byHouse Industries
These printed corrugated cardboard boxes are beautiful while remaining functional and protective of the product inside.
17. Student Work Toy Packaging Designs Inspiration Designed byVictor Fong
“Trexi series are trendy designer figures that are highly personalized by different designers and artists. The figures come in sealed boxes that conceal the identity of the figure that is in each box, resulting in a sort of random drawing as to which figure a collector may get. The new twisting hexagonal tube plays up that unknown factor with its revolving faces/parts of the figures, similar to a slot machine, that a collector may get in the package. Also, the hexagonal packaging makes the Trexi standouts from the ordinary rectangular boxes that regularly house vinyl figures in this product category. The package itself is an object for the collector to be hold and to even play with.”
18. Student Work Toy Packaging Designs Inspiration Designed byChristine Clayton
“Crayola has a lot of brand equity in their color names. I wanted to create a series of packaging (here: forest green, mod magenta, and purple mountain magesty) which playfully accents these color names.”
19. Coarse False Friends Blackout Toy Packaging Designs Inspiration Designed bycoarse
“The set contains the cloaked noop and a pitch-black paw!, both staring into nothingness. The distant duo is lost in black sponge. Hidden in a premium black box, stamped with gold and black foil – handcrafted to perfection. The package is completed with 3 original coarse poster prints and sealed by a transparent sleeve with the signature paw! nose.”
20. Neocube Toy Packaging Designs Inspiration Designed byNarani Kannan
A packaging concept for a magnetic toy.
“Neocube is a mind stimulating entertainment device composed with high-energy magnets that allows to create and recreate an endless number of shapes and patterns. I tried to incorporate neocube’s patterns in each panel in an abstract way as the device is known to create and recreate outrageous number of shapes/patterns.. This simple approach would give the viewer a fun, sophisticated abstract view of the product’s function.”