Creativity in the field of graphic design is an absolute thing, because that's what makes high-value design work. As we have seen that in terms of creativity, there are three things: ideas, communication, and aesthetics. These three things is a form of a perfect and complete creativity in graphic design communications concept.
An idea in the absence of a good execution will not be any good. Meanwhile, aesthetics and a good idea in the absence of proper and effective communication will also be in vain.
These three elements have to be something absolute in generating the maximum design work function, which is interesting and also high value.
For example, in designing the brochure, a brochure can be said to be interesting if it can attract a person within the first 5 seconds to see, touch, and read it. Design a brochure that sells is the next stage (after seeing and reading), then the consumer should be able to understand the information contained in the brochure, and led to the curiosity of consumers for products that are promoted or described in the brochure. Definition of the word 'sell' does not mean in the form of the transaction, but rather the sense of consumer interest to obtain more detailed information about the product that is informed, and to try out.
A copywriting role in creating an interesting sentence or text also plays an important role. Even an attractive design without the support of adequate quality manuscripts will only lower the resale value.
Attractiveness factors contained in visual communications, or design, while the sales factor is obtained from a combination of design and manuscript.
Priorities In Graphic Design
A design that merely emphasizes function without considering the aesthetic side will not bring in a communicative and interesting design. The beauty of a design can be assessed using the eyes and hearts. Just as you can be lured to your partner because of the eye, and heart or personality, isn't it?
Well, In order to produce a design that catches the eye it will be necessary fundamental knowledge about the components, or the basic elements of graphic design. Basically graphic design elements consisting of lines, images, shapes, text, color, and space.
A design can look alluring as it is designed perfectly and has a creative concept. The beauty of graphic design is reviewed more emphasis on the ability of the eye as an appraiser.
In order for a work to attract, graphic design elements are there may be a touch, effects, and so on. Henceforth be arranged or composed by applying design principles as follows:
It is similar to the elements of graphic design; a work of graphic design does not have to contain the same essential design principles. Designers must be able to make a priority, as well as compromise the principles of graphic design.
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