In association with time, Visual Communication Design is often influenced by the world of business, technology, theory or new concepts, new media and lifestyle with all its demands. Scope of Visual Communication Design increasingly broad and complex over the past 15 years, especially since the global economic crisis in 2008. So to achieve yield optimization qualified Visual Communication Design will need new strategies and tactics. Design Ethics, acts as a concept in the achievement of quality outcomes.
The word 'ethics' comes from the Greek word ethos, which means "character" (customs, indigenous, practice), regarding actions within the framework of good and evil, right and wrong. Often associated that goodness is seen as the key ethical. The truth (the truth) to one aspect of that fullness. Ethics, also known as moral philosophy, is a branch of philosophy that involves systematizing, defending, and recommending concepts of right and wrong conduct.
Design is the creation of a plan or convention for the construction of human problem-solving efforts to produce work in meeting the needs, the needs and desires of the community group. Design is the creation of a plan or convention for the construction of an object or a system (as in architectural blueprints, engineering drawing, business process, circuit diagrams and sewing patterns).
The Design Ethic
The design ethic which will be discussed here is limited to Visual Communication Design or Graphic Design, a creative approach and consideration of the essential and ideal in achieving the integral design optimization, the concept can be analyzed in several aspects as follows:
Alternatively referred to as deontological theory, emphasizing the obligation or formalistic, also emphasizes the processes and principles (in Graphic Design education is likely to be ignored these days).
Elements of the design should be based on the concept or basis for planning including:
- Purpose / Objective / Goal
- Strategy and Tactics
The emphasis on the process:
- Examined factually
- Be more objective
- Work manually from the beginning of the process will be prioritized rather than with a computer
Approach to culture and nature is a priority. In the code of conduct: no plagiarism, obey copyright laws.
Otherwise known as the theory of Axiology. Consideration is harmony and beauty, aesthetic and 'Good-looking' oriented. The characteristics:
- more subjective.
- Meets or Graphic Design or Visual Communication function as informative and identical.
- The emphasis on the outcome or final destination (this tends to be done on modern graphic design education).
- Tend to depend on the device (computer).
- Involve many concepts of marketing communications.
Acceptable / communicative
That a work can be accepted by the public (the target) in accordance with aspects of the geographic, demographic, psychographic and particular goals, such as social class, lifestyle, habits, personality, attitudes, motivation. All close to the culture and norms. It also includes communication approach: emotional, rational and moral.
- Ease (sign and all other information media)
- Comfort (campaigns, packaging)
- Security (sign, campaign)
- Welfare (campaign)
- Beauty (magazines, books, posters)
- Supports promotion (advertising)
- Fun / entertainment (various media)
Human Environment Relationship
- The balance of the eco-system through campaigns and propaganda or any Graphic Design programs
Human-To-The Creator Relationship
- Religious values (various media)
As the demands of the 21st century, starting in the early 1990s, the "Good Design not Enough". That good design need to be value-added, such as some of the following approaches:
- Green or Sustainable
- New aesthetic
- More visionary
Ideal Design Ethic is a true integration of right design, good design, and other values.