Graphic Arts Basic: the Elements and Principles of Design

Drawing is a matter of taste, thought, skill, ideas, and techniques all of which is a unity. In general, the urge to draw arises because of an idea in mind to put it into a visual form. With a solid knowledge of material properties, and functions of the tool, artists can develop the ability to draw without technical constraints.



Fine art is a branch of art that make up the work of art with media that can be seen by the eyes, and perceived by the sense of touch. This impression is created by processing the concept of line, plane, shape, volume, color, texture, and lighting with an aesthetic reference.

Fine art divided into three categories, namely:

1. Pure art
2. crafts, and
3. the design.

Pure art refers to a type which works only for the purpose of making personal gratification excretion, while craft and design more emphasis on functionality and ease of production.

Pursuant to the development of the modern art world, the term 'fine art' became more specific to the notion of pure art to then combine it with the design and craft into a visual arts discussion.

1. Elements Of Fine Art

Fine Art can be grouped into four sections based on the form:

a. Point

Is a small form that has no dimension. Expression on a point of the most common is a simple roundabout, compressed, not angled and without direction

b. Line

is a result of real scratches and maximum limits of an object, space, time series, and color.

c. Space

Is a flat shape without thickness, has the dimensions: length, width and area; and has a position, direction, and bounded by a line.

d. Stocky

Is a form field that has a thickness dimension and depth.

The composition of some shape could be a good arrangement. Even so, there are some rules that need to be applied in stacking these forms (the application of these principles is not an absolute truth, but works of art that is created should be called good works). Please note that these principles are subjective to the creators.

2. Draft planning

a. The requirements are determined (designers, marketing, and production)
b. The existence of the principle of compatibility of science with computer engineering, and production machinery
c. In accordance with the environment (local communities)
d. Compatibility of the design characteristics of the one part with another
e. Design possibilities and how to solve

Design Function Theming

1. rational

Media that leads to the rational that focuses on practice, function, or the needs of the community, will put pressure on, or benefits to receive the news that informed / communicated.

2. Humorous or witty

Appearance or the witty humor is a strategy in achieving the goals of communication graphic communications to trigger attention to things that are communicated.

3. fear

Fear is more effectively used to improve motivation
objectives:
Identifying negative consequences when using the product.
Identify the negative consequences of unsafe behavior, such as drinking, smoking, call while driving, environmental destruction, and so on

4. patriotic

Visual display patriotic (heroic) is sometimes presented to increase the sense of public confidence in the news that informed / communicated

5. error

The purpose of media that is a mistake to audience (people) who watched / read it can improve the scene or error message that informed / communicated

6. rule

Rules are usually associated with rules that do not offend the tribe, customs, race, and religion. This element is very risky so we must be careful, so that the graphics media created are not ended up in a misunderstanding in the community.

7. symbol

The symbol is a bridge to interpret (interpret) an object to an audience in accordance with experience

8. emotional

Most people interested in news that is informed if it is through emotional approach.
Emotional Technique is better known and intriguing, especially in communities that feel more advanced

Characteristics of a designer

• Having technical prowess.
• Understand the nature of the material
• Understand the needs of the audience
• High curiosity
• The sharpness of vision
• Initiative
• nice and competent
• confidence
• Honesty
• Taking into account the risks and be responsible for his work
• Collect data (research)
• Persistence and understand the purpose.