Choosing the Right Font for Publication

In the field of design you will always want new insights in order to keep you to always be creative and innovative, the design can be fun to be enjoyed but also can be boring to the contrary, the design work requires considerable patience and accuracy, in this article I will talk about the design and the things that should be avoided in the design of typography, a font can contain a lot of ideas and innovations that can be reshaped so that it becomes a new work, and you might ask:

How to choose the Right font for publication?

If such a question posed to the self-taught designer, there will be several different answers we get, for example:

"Use your artistic instincts."
"Please refer to some of the typography theories, start of anatomy, font types, natures, until the readability on the publication, of course, according to the type of publication."
"Choose one that fits the image you want to display."

If such questions put to the designer of a college graduate, may be the answer you will get will be quite different from the self-taught, such as:

The font used should be representative publications explicative static objects (inanimate objects-typically fall into Sans Serif typeface), or dynamic objects (objects of life-usually falls to the Serif font option). And this first feasibility test cannot be directly used, before going through a second feasibility test.
Who will be the readers of the publication? Fonts for teen and children magazines would be different from the font for the political magazine.
What kind of intonation to be put forward? Does it have to impress: graceful, elegant, dynamic, playful, ethnic, assertive, provocative, prohibition, persuade, systematic, etc.
Trends: It is inevitable that we choose objects based on the trend factor, for example, when you exercise you are wearing T-shirts and sneakers, as well as font selection, font trend for religious publications will be much different from rock music publication. Normally by following trends, we will use a type of decorative fonts specially designed, such as the type font on some movie posters headlines such as: Harry Potter, Jurassic Park, Batman, etc. which have their own special letters, then we will try to emulate the style trend.

Once the desired font has been selected then we will explore how to use it properly. Such as line spacing, letter spacing and word spacing. And also the proportion of the appropriate letters, capitalization, sentence alignment, readability and so on.

From there we can understand the correct use of fonts in design, but in the use of fonts there are some things that should be avoided, some of which are:

Excessive use of Serif letters in 'Capital' in a body text (Paragraph).
Using Comic sans font on formal publication.
Excessive use of Letter script in body text.
Stretching the letters to look more "flattened" or "tall" from the original font size.