Professional letterhead design is one of the essential elements of a whole range of business communication. Why is that? That's because, a letterhead design represents your company to the client, it will usually contain your company logo and other contact details in the color tone that reflects your corporate identity.
Ideally, you will create a design that should provide information that is easy to read, and in line with the rest of your corporate image. So, it is true to say that the letterhead design can be one of the key points of professionalism from all forms of business communication that you do.
Now that you know about the importance of a letterhead design for the development of your company's image, it's time you answer the following questions:
Have you been sure if the design reflects corporate image that you want to highlight in public? Do you want a better letterhead?
To answer those two questions, you'll want to heed the discussion about key tips for planning a better letterhead design. Jayce-o-Yesta have included five top tips to ensure you deliver the right message to the public.
image source: behance.net/gallery/Yesness-Self-Branding/12153499
1. Specify the text that will be included on the letterhead design.
The starting point of all letterhead design process is to determine precisely the things that you want to include in your letterhead. Of course, you need to include the name and logo of the company. You also need to include the full contact details, including postal address, PO BOX, telephone number, fax and email. If necessary you can also add your company's tagline or slogan.
2. Specify the font for your letterhead design
If you already have a certain font types used on other marketing collateral, it would be better if the typeface for use on your letterhead also follow these standards. If you do not have a specific standard typeface, use the basic rules, which do not use more than two types of typeface on any design. In addition, consider also that the font type chosen should match the image you want built.
3. Choose a simple design for letterhead layout
Make sure your design can be easily read by the client. Remember, simple design is always the best. The general form of a letterhead typically include the logo or company name on the top left corner letterhead and contact details are usually listed on the top right of the design. However, you are free to be creative, as long as you can ensure that sufficient available space to write the contents of the letter.
4. Use color if deemed fit
Corporate colors are usually used only to ensure that letterhead design remains similar to the design of other collateral. However, please keep in mind, when designing any marketing collateral, the color should be used selectively for the purpose of strengthening the company's image. The white space should be a key element of the design of a letterhead.
5. Be sure to check back letterhead design carefully
Before deciding to print out your new design, make sure you print multiple sheets as an example, and re-check all the design elements once again. Do not rush, just make sure the contact details are accurate. If necessary, ask for feedback from others to enhance your letterhead design.
Hopefully the above five tips can help you to design your letterhead to be effective in communicating any message you want to convey to your clients.