Color is a vital point in the world of graphic design. Graphic designers required to be more creative in using color. Therefore, in studying the theory of color and things that can help improve the creation of graphic designers, working with the colors seemed to be an inevitable necessity.
1. Color Wheel
Color Wheel is the basic theory of color represented in a circle(wheel). Consists of three basic colors (red, blue and yellow). The combination of the three basic colors generated new colors which is secondary colors. Secondary color comprised of Orange, Purple and Green. Again, the combination of a secondary color with a primary color (primary) generated other colors (tertiary color). Consisting of tertiary colors: yellow-orange, yellow-green, blue-green, blue, purple, red-purple, and red-orange. The colors are then represented by a circle of color that we know today in terms of Color Wheel.
Here are some basic rules related to color wheel:
Monochromatic Color is a mix of several colors that come from one color with different values and intensities. Example: When Green color combined with another green color (with a different value and intensity) would create a harmonious blend and create a unified in whole design.
Analogous color is a combination of colors nearby. For example: the red color will match the orange, and orange will be harmonious with the yellow. Likewise, if the yellow combined with green or blue when paired with purple, and purple when combined with pink.
Some designs need a contrast value that is sufficient to attract more attention from the reader visually. And for that, we can use a combination of complementary colors. For example: blue and orange, red and green, etc.
The previous color wheel theory explainins about how the basic colors to generate a variety of new color around it. It can be quite powerful if we want to mess with a variety of different colors. There are so many color combinations other than the basic colors to create a unique and different from usual design looks . Example: Melting yellow and orange, orange and red, red and pink (pink), pink and blue, and so on.
Color can be affected as well as space and shape also influence the impression conveyed in color. For example, try to add the same color in to two different forms e.g circles and lines. In a circle form, the color would appear brighter but in the line form would look darker. This is due to a large space on the circle wider than the line, so that the eye captures a vast space with the assumption that bright, even color given is the same color. This is the instinctive response from human eyes responding to an impression on a visual.
The contrast in color can be affected by other colors around it. The theory is simple: The contrast is the result of the Dark VS Light.As an example, put a small square of yellow on a black background, the contrast value increases and a yellow square will be easily visible. Conversely, replace the background with white color, the contrast value will decline and the square will be difficult to see.
4. Color Psychology
Colors can represent the characters and certain feelings. For example, red for the impression of an aggressive, passionate, hot and fast. Black gives mystery, dark, and sophisticated impression . By studying the psychology of color, we can customize a design with the intended target, an effective visual communication, and build a unified visual sense to the reader.
5. Color Field
Outside line on a field can serve as a constraint, so that the color so as not to be seen to spread out the field. The more thin the outline, the more spread out areas of color to the area. Conversely, the thick outline, then the colors will be looks more assertive.