The career of a graphic designer (at advertising agency) has a very big opportunity. Moreover, when based on a high willingness, love to learn and able to cooperate in teams, then a graphic designer career opportunities will be more wide open. For
example: from a graphic designer to art director, then became creative director.
Before discussing about how the career of a graphic designer, we should first look at the structure (division or department at an advertising agency).
In general there are 3 divisions which are very important in an advertising agency, they are: creative, marketing (account service and media) plus a strategic planner. By the way, not every agency has a strategic planner division, and it's probably because of human resources for this one is still considered "rare" or still to play doubles with marketing division. A strategic planner should be a very competently and experience person in marketing or advertising especially in the marketing communications strategy.
Where is the position of a graphic designer?
Division of graphic designers are within the scope of the creative department. Structurally they can be mentioned from the top are:
- creative director
- copywriter / art director
- Visualizer / graphic designer.
Among the three structures are actually still have one more division that is "associate creative director" or commonly referred to as "senior art director / copywriter" but not all agencies implement it, it depends on how many clients or brands they handle. More and more clients or brands that need to be addressed, then the billing would be even greater. With a big billing, then certainly the structure of the creative department will be more complete.
Impressed with the structure of the lowest position and whether the graphic designer will be treated as a stepchild?
Don't worry guys! For your career ladder, the graphic designer position is a good first step to be able to step into "junior art director" or "art director" and then after getting honed ability could have become an "associate creative director" or "creative director". But of course it takes struggle and the extra effort, and the long process that takes thought and effort.
Imagine the ability to be increased far beyond the "basic skill". Especially are the experiences of involvement in the process of ad creation to production until ready to run, it also includes insights and knowledge of the creative concepts and strategies of advertising and marketing communications. So when a graphic designer has managed to become an art director, I would say: "great success". Moreover, the creative director job still requires a very long process.
What exactly is the creative director?
Hold on, we'll cover in another article, okay? :)