If we are talking about aesthetics in a logo, maybe we'll knock no end because it is very relative. But when it comes to issues concerning good and the least, we will refer to the functionality, where a logo judged from its function and purpose. This time we will see some of the characteristics of a good logo and maybe that could be helpful tips for you all.
The characteristics of a good logo is:
A good logo is the logo that is simple. The simplicity makes the logo easy to remember and flexible when applied to various visual media.
A good logo must also be unique and easily distinguishable from the other logos (especially the logo of a competitor).
The next characteristic of a good logo is easy to remember. A memorable logo will support the company always occupy the top position in the minds of consumers. Indirectly this will increase sales and turnover of the company.
Redesigning a logo will take a lot of cost and time. In addition, changes in the logo also can confuse consumers and even allows the loss of many customers.
Logo will be used into the various visual media such as rubber stamps, acrylic, invoices, etc.. Therefore, a good logo should be placed on a variety of conditions and still not lose the actual shape.
Another feature of good logo is compatibility. The logo should be able to describe what is offered by the company. In this case, the tag line might be able to cover. But back again to the condition in which a logo should be placed into a variety of visual media and must stand on its own without the tag line.