A post on coffee packaging that contains several examples of interesting coffee packaging design as unique source of ideas and inspiration for graphic designers, small business owners & SMEs, that coffee packaging plays a huge role in attracting customers. coffee packaging design should emphasize the simple packaging with a packaging method that facilitates the distribution process and make it look attractive.
Some middle-class entrepreneurs often don't understand that packaging serve not only as mere pack of products or goods. But also as a display that can represent the quality of the products therein. A packaging design should commercial impressed, in order to function properly, it should be able to function as a container that protects, and can also attract customers from the design.
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Good packaging is packaging that can be used as a means to distribute products from the manufacturer to the customer's premises in good and satisfactory. That's not solely be made with a unique shape. Packaging must meet several requirements of binding to ensure that the goods contained therein is in perfect condition, the distribution process should be easy and efficient in the arrangement.
In this post I have rounded up 40 Inspirational Coffee Packaging Designs to inspire you for some new creative ideas. we hope with these examples we inspire you in some way! Enjoy.
40 Awesome Coffee Packaging Designs Inspiration
1. Handsome Coffee Roasters Coffee Packaging Designed by PTARMAK
“Handsome needed a robust label system and an all purpose bag that could serve as its backdrop. ” We were briefed that Handsome intended to have two lines of coffees: Comfort and Adventure. Each line would have coffees and espressos, and each line (and its category) needed to be immediately recognizable. We employed color, shape and a little figure ground to differentiate between the lines and categories. The color system was developed loosely around a 1940′s craftsman—workshirt blue, denim, utility orange, metallic copper, crisp white, no-nonsense black and a rich black-brown… in honor of the coffee.”
2. Zoégas Coffee Packaging Designed by DDB Stockholm
"Zoégas is a Swedish coffee company founded in the 1800s, that specialises in dark roasted coffee.
Limited Blend No. 1 from Tanzania is the first edition of a limited series roasted whole beans from around the world. The design is created to stand out among competitors, generate interest as a limited edition premium series, and enhance Zoégas position as the best in knowledge and development of new blends and compositions.”
3. Student Work Coffee Packaging Designed by Lina Sponberg
“The assignment was to create a fictive coffee brand of fine edition ground coffee.”
4. Student Work Coffee Packaging Designed by Mara Rodríguez
& Beatrice Menis
“The aim of this project was to design a packaging for take away. Nowadays there are infinite types of fast foods which offer take away, that’s why we chose to narrow it down to a special sector of the market. We chose to focus on lactose intolerance, offering take away dairy-free breakfasts! At Müd we offer cupcakes, donuts, cookies and loaf cakes which you can combine with coffee, tea or hot chocolate and everything is without lactose!Feel free to add any type of dairy-free milk that you want such as almond, rice, oat, etc.We offer two different packagings, one for the combination of coffee and cookie/loaf cake and a bigger one of coffee and muffin/donut.Everything comes with two different kind of stickers, both applied on the sides of the packagings, ones with what there’s inside of the packaging and the other ones with emotional sentences about your mood. Finally we wanted to create a brand specialized in dairy-free products but with a modern graphic style which could easily reach to a bigger target.”
5. Dark Matter Coffee Packaging Designed by Astronaut Studio
“Sure you COULD Photoshop coffee grounds into Pegasus form. But wouldn’t you rather dump some grounds on the table and do it yourself? It took longer, yes, but pushing grounds on paper with an X-acto blade tends to be a much richer experience than pushing pixels with a cursor.
Dark Matter is a custom blend of small-batch roasted coffee with original package design developed as a 2011 holiday gift for Astronaut Studio’s clients, partners and vendors. The image of the Pegasus is actual coffee grounds hand-tooled into the form of a Pegasus. The concept and design is a deliberate play on the agency’s brand identity.”
6. Student Work Coffee Packaging Designed by Pavel Kulinsky
“Student concept for coffee cream packaging. The name “Krinka” is Ukrainian for a jug of milk or cream. I thought that the form of traditional Ukrainian jug would be a nice package form.”
7. Student Work Coffee Packaging Designed by Samantha Hartill
“Coffee beans go through a rigorous process to be ‘stripped down to their natural form.’ Therefore, by the end stage of the process – the bean is ‘Naked.’ This is the rationale behind the name, theme and strap line of this coffee brand.
Coffee is a drink favoured by an adult audience. Therefore, the theme and copyright behind this brand will appeal and be understood by the intended audience.”
8. Student Work Coffee Packaging Designed by Stephen Prado
“The assignment was to redesign for Vittoria Espresso Coffee 500g packaging to convey a premium product. I went for a minimalistic approach by only using one color, removing all the unnecessary graphics and going for a clean look. The color is a mixture of dark brown and a hint of purple, inspired by the coffee fruit.”
9. Grady’s Cold Brew Coffee Packaging Designed by Tom Alberty
“New Orleans–style coffee concentrate that’s brewed and bottled by hand in Brooklyn, New York. Each batch is made by steeping a special blend of freshly roasted coffee and chicory in water overnight, then removing the grounds using a two-step filtration process. What’s left? A bold, velvety-smooth liquid concentrate that can be mixed with milk or water—served over ice or steaming hot.”
10. Mayaland Coffee Packaging Designed by Renato Barrios
“Mayaland Coffee set out to become the leading world brand of Guatemalan Coffee. The idea was to create a compelling graphic image that could communicate the essence of Guatemala, a colorful and vibrant country that produces some of the best coffees in the world.”
11. Tiempo Coffee Packaging Designed by Boheem Design
“Tiempo is a coffee brand created by world champion barista Scottie Callaghan, and endorsed by Sydney’s Belaroma Coffee. Mr Callaghan has relationships with coffee farmers all over the world, and is very selective each season about the beans he buys. The focus is on cup quality and achieving the best taste possible. ‘Tiempo’ is Spanish for time, and the superiority of the Tiempo flavour is a result of perfect timing: when picking, when processing, when shipping, and when roasting.
The Tiempo packaging was developed with reference to the hand-drawn and hand-made. The packaging encompasses some nostalgic type treatment and combines that with detailed illustrative line work. By using a spot varnish it combines rustic, uncoated finishes with smooth, polished textures. The result is a personalised and unique design which expresses warmth and quiet, confident sophistication.”
12. Stiegl Haus Bier Coffee Packaging Designed by Demner, Merlicek & Bergmann
Beautifully detailed labels for Stiegl Haus Beir. Check out the short stories for each brew at the end of the post.
13. Student Work Coffee Packaging Designed by Ksenia Stepanova, Irina Shoya, Tatyana Smirnova & Elena Bykov
“A new coffee brand for fans of the legendary FC Barcelona – FC Barcelona Coffee House.
As street culture is familiar to soccer fans and soccer stars often start off in the street, we chose graffiti as our main inspiration. The coffee packaging design reflects Barcelona’s spirit of freedom and the will to win in bright BARCA colours.
BARCA packs come in three strength related designs: light, medium and bold.”
14. Ital Caffé Coffee Packaging Designed by Ingeni Gràfic
“This Coffee tin is designed to be pure as the coffee inside. We played with colors that are not always associated with coffee. The main ink has a mask showing the quality of the tin material while at the same time playing with different kinds of reflections.”
15. Paulig Coffee Coffee Packaging Designed by Pietari Posti
Paulig Coffee have a penchant for collaborating with illustrators to create beautiful, limited edition coffee tins. Back in 2010 they released this beautiful design by Sanna Annukka.
16. Device Printshop Coffee Packaging Designed by Shane Cranford
“Device Printshop is a public access letterpress and screen printing studio located in The Wherehouse, home of Krankies Coffee in Winston-Salem, NC. This year as a holiday gift coffee liqueur was handmade using local coffee and moonshine from our friends at Krankies Roasters and Piedmont Distillers. The packaging for the concept was inspired by the burlap bags used for shipping unroasted beans. The bags were screen printed using a unique blend of thickened coffee and dye. Hang tags were letterpress printed and stamped.”
17. Student Work Coffee Packaging Designed by Jake Dugard
“The Coffee Co•Op is a coffee shop devoted to bringing people quality products and a unique environment. The class assignment was to create a branding campaign and the collateral includes a menu, coffee bags, glasses, and cups.”
18. Velocità Coffee Packaging Designed by Voice
“Velocità is all about fresh and locally roasted coffee that is delivered direct to the shelf. Velocità (Italian for ‘speed’) takes the form of an express courier parcel. To emphasise the freshness of the coffee, each pack is labeled with bespoke hand-applied stamps that display the date of roasting and best before dates, and sealed with a custom-made ‘express’ adhesive tape.”
19. Shokoladnica Coffee Packaging Designed by Grisha Sorokin
Packaging for coffee take away cups. The ingredients of each drink is illustrated on the cup to show that Shokoladnica provides quality coffee with deep knowledge of the best practice and to make each cup.
20. CIELITO ® Coffee Packaging Designed by Cadena+Asoc. Branding
CIELITO ® it is a Latin American reinvention of the coffeehouse experience. A place that surprises, comforts and engages all senses through its space, aroma, taste, color, and histories.
21. Level Ground Coffee Packaging Designed by Subplot Design
Following up on the strong success of Level Ground Trading’s 2010 Complete Brand Redesign and Coffee Packaging overhaul, Subplot Design Inc. has redesigned Level Ground’s Organic Dried Fruit and Organic Cane Sugar Packaging, and has helped launch Level Ground’s first MicroLot offering. All products are on shelf today.
“Subplot’s 2010 packaging redesign has contributed amazingly to our success”, says Level Ground President, Hugo Ciro. “Sales are up 20% over the previous year, and we have signed many new retailers. We are obviously thrilled.
”The packaging platform extends the system created in 2010, with innovative kraft paper, vapour-barrier bags with resealable zips for freshness. The Dried fruit build on the coffee platform with full-colour fruit imagery, to help play up the extraordinary taste and freshness of the product itself. Clear bags for Can Sugar allow the colour and texture of the sugar to shine through. And a new stamp graphic signifies the MicroLot system, with a revised design layout to help distinguish it from the line of regular coffees.
22. Fulton’s Apothecary Coffee Packaging Designed by Dan and Dave Industries
“Hands are an integral part of our craft. Under constant scrutiny, we set out to develop a lotion tailored to our specific needs: Quick absorbing, long lasting moisture that wouldn’t interfere when handling apparatus.
This unique hand lotion from Fulton‘s Apothecary is finessed with organic ingredients such as Jojoba, a natural and light oil that deeply penetrates hands to heal without a greasy finish. Other nourishing ingredients include Shea Butter and Vitamine E oil. Scented with pure coffee oil which contains high amounts of natural anti-oxidants.”
23. Hello Coffee Coffee Packaging Designed by Family Design Co.
“Family was approached by a not-for-profit organisation that is helping the villages of Fiji to produce and package their coffee from local Fijian villages. Targeted at the tourism market in Fiji, the brief was to come up with the complete package. Brand name and story, positioning, point of difference, unique look and feel, cultural cues and personality. Our concept “Hello Coffee” came to life with the idea that a real coffee drinker loves their daily brew so much they could almost speak to it! This is currently on the market as Hello Coffee but will change to Bula Coffee to relate directly to the Fijian community within the coming months.”
24. Student Work Coffee Packaging Designed by Simon Ålander
“This was an assignment for school where I was asked to design some sort of packaging — so I decided to make a fictional beer label. The reason that I wanted to make a beer label was because I like the format of the bottle and I wanted to experiment with that. Water, malt hops & yeast is an organic lager made for design-conscious people who also think about the environment.
The label on the front is a customized hand-drawn version of the beautiful typeface Phaeton with lots of soft curves to enhance the ecological feeling of the label.”
25. Eos Coffee Coffee Packaging Designed by Noem9 Studio
“The alarm might go off at 5:00 a.m., but the day doesn’t start until the French press offers up that nutty cup of morning fuel. From the first sip, the discerning coffee drinker knows that no matter what the day holds, she’s ready for it now.
Even better, she knows that she can face the world in good conscience: grown organically, distributed via fair trade and in packaging meant to reduce its carbon footprint. Eos represents the sensibilities of an enlightened, modern international food company – even its name (the Greek goddess of dawn) suggests a new beginning. With a nod to simple design elements and exotic roasts, the brand stands out for its flavor, not for fancy packaging.”
26. Jimmy’s Iced Coffee Coffee Packaging Designed by Interabang
“Jimmy’s mission is to bring proper off-the-shelf iced coffee to the people of the United Kingdom and beyond. Launched in Selfridges and Harvey Nichols then rolled out across the UK’s supermarkets, shops and festivals.”
27. Student Work Coffee Packaging Designed by Michela Monterosso
“I created a concept series of flavored milk with Japanese names. I imagined these bottles and cartons being sold in a cute artisan shop in Tokyo, maybe along with biscuits and teas.
I chose some Japanese words to represent the feeling of each milk. Amai (meaning sweet) for the vanilla one. Asa (meaning morning) for the coffee flavour milk. Shizuku (meaning drop) for strawberry. Midori (meaning green) for the green tea milk.”
28. Coffee Lovers Coffee Packaging Designed by gardens&co.
“Coffee Lovers provides single origin coffee beans with its signature roast. We worked closely with the owner to re-develop the brand image from strategy, branding, packaging to website. After many hours of cupping, we brewed a unique packaging system to indicate the characters of different beans. At the same time, each type of coffee bean has its own symbol to visualize the favor. The selection of the design direction, colors and materials were based on the company philosophy – The Beauty of Simplicity. We tried to keep our marks as minimal as possible.”
29. Nutella – Esperienza Italia 150 Coffee Packaging Designed by ARC’S
“What is the nutshell of Italian excellence? And how the beloved Nutella can celebrate it, together with millions of Italian families? This was the starting point for the design of the limited edition of Nutella “Esperienza Italia 150”.
ARC’S has interpreted the project in four themes: arts (music, poetry, cinema), design, landscapes & Architecture and historical topics. The result is a fresh and joyful dialogue between Federico Fellini and the matchless Moka for coffee, Rome and Venice and Garibaldi riding a Vespa!
Words and design mix together, words become design and they beat a syncopate rhythm. For example, the “landscapes & architecture” theme in English would sound something like “The train makes us run quickly: from the Alps to Sicily joins Rome the immortal with Pisa and its tower and Venice laying on the water!”.
30. FreshColor Coffee Coffee Packaging Designed by Benjamin Dooling
“Designed and screen printed on kraft paper stand-up pPouches and gusseted bags filled with locally roasted coffee, with a message aimed at specific target audiences emphasizing on the skill set of typography, packaging and hands on creativity.
The design allows for placement of a “date roasted” area by using a traditional alphanumeric stamp giving a very custom and authentic effect on a carefully crafted bag.
Word play and large type throughout the packaging to reinforce portfolio and website theme of FreshColor (recently moved to benjamindooling.com).
Inside of the bag contains a small card reading “lets talk over a cup of coffee”.”
31. Sussner Design Company’s Survival Item #9 Coffee Packaging Designed by Sussner Design Company
“Every year Sussner Design Company designs a survival item to send to our friends, clients and new business leads. This year’s survival item is a ceramic coffee cup that comes with a packet of instant coffee to be used for their first cup of joe. Also included is a card to inform recipients of our newly designed website. Its hard to go wrong with great coffee and design.”
32. Jed’s Coffee Co. Coffee Packaging Designed by Shine
“The mainstream coffee segment in New Zealand had the potential to be stimulated by an exciting new product that did not confine itself to the old category norms.
The opportunity was to demystify the Roast and Ground category by removing the coffee jargon, be more open and informative to the consumer. Jed’s Coffee Co. stands for Just Great Coffee.
Easy to follow design points you to plunger/filter or beans and takes you through the 3 easy steps in strength – mild, medium and strong.
With a clean, modern look, Jed’s is designed to ping out on shelf in a heavily cluttered market.”
33. Good Co. Coffee Packaging Designed by Landor
“o give the brand its voice, we took inspiration from the shops’ office-lobby locations and borrowed the corporate speak that a professional endures daily. The name we chose, Good Company Coffee, or Good Co. for short, is a dual play on the ideas of “being in good company” and “enjoying good coffee.” Language plays an important role in the expression of the Good Co. brand, and through the use of double meanings and wordplay, we turned business jargon into dryly comedic, relevant commentary that also describes the varieties of coffee. The brand voice works in tandem with a black-and-white illustration–based visual style that similarly draws from corporate culture with infographics, iconography, stylized charts, and graphs. From the store environment, menus, packaging, and barista behavior—it all adds up to a strong and entertaining experience.”
34. Noire Coffee Packaging Designed by Oscar Guerrero Cañizares
“Personal project for a coffee liqueur. The design was inspired by the film noir, which tries to convey the sensuality and mystery of this film, which are characteristics of this drink. The design expresses the above by a semi-abstract image in light and shade and the simple application of type.”
35. Student Work Coffee Packaging Designed by Sofie Ehlers
Coffee Bag is a fictitious brand of instant coffee which is packaged in individual mesh bags, and is brewed the same way you would tea.
36. Starbucks Coffee Packaging Designed by Starbucks & Lippincott
“From the start, we wanted to recognize and honor the important equities of the iconic Starbucks logo. So we broke down the four main parts of the mark — color, shape, typeface and the Siren. After hundreds of explorations, we found the answer in simplicity. Removing the words from the mark, bringing in the green, and taking the Siren out of her ring. For forty years she’s represented coffee, and now she is the star.
The details came next. The 20-year old logo was built in the early days of AutoTrace and it showed — points everywhere. We improved composition, brought in more sophisticated stroke width and spacing and a smoother line flow. When it came to her — the Siren — we enhanced her form in subtle ways, smoothing her hair, refining her facial features, weighting the scales on her tail to bring the focus to her face. We enlisted the branding firm of Lippincott to help with these refinements, and give us a better global perspective on the entire identity system.”
37. Caravan Coffee Packaging Designed by Inhouse
“London calling… Identity design for new London Roastery, Bar & Restaurant — Caravan. They roast their own coffee on site, the food is universal, inspired by the flavours of the world — and it’s all cooked by Miles Kirby, former Head Chef of The Providores. Caravan is contemporary with a nod to the values of a hand-made artisan history. Black thermo ink on a lush matt stock makes for a trailer full of happiness.”
38. Nuun Coffee Packaging Designed by Creature
Creature, the Seattle and London-based international creative agency has revamped a suite of brand visuals for sports hydration brand, Nuun.
Hot on the heels of its work rebranding Starbuck’s-owned, Seattle’s Best Coffee, Creature was tasked with evolving Nuun’s visual identity to increase appeal on- and offline. Nuun aims to reach a broader demographic of professional, amateur, and aspiring athletes, inviting new users without losing credibility with core customers. The re-brand marks a departure away from the science-heavy nature of the category.
39. One Tree Coffee Co. Coffee Packaging Designed by Boheem
“One Tree Coffee Co is a boutique Espresso Bar in Newcastle NSW. They offer a small range of quality coffee blends, and wanted to offer their very own iced coffee – bottled in the store and sold within a day. The labels are designed so that they can be easily marked by hand with the details of the contents. The overall aesthetic for One Tree Coffee Co takes reference from the coastal city’s coal and steel industries as well as the old railways used for transport of these goods. The design of these labels uses elements found in vintage train tickets and railway signs.”
40. Stumptown Coffee Packaging Designed by The Official Manufacturing Co.
“After almost a decade of stickered coffee bags, Stumptown’s founder Duane Sorensen decided they needed something new. He had a bag with a slit in the front and wanted a way to display a ton of information about growers, farms, flavors, and more. The result was to make colour-coded cards for each region, with latitude/longitude locations, elevations, descriptions and certifications.”