The business world is increasingly growing and rigorous in terms of competition; new strategies are needed to create a brand identity, one of which is manifested by the presence of mobile site technology. Mobile site is a specific version of your website that is designed for the convenience of users of mobile phones such as the IPhone and Android. Mobile site is now a necessity even its popularity level is almost equal to the website.
Mobile site is a thing that deserves to be given special attention due to the number of Internet users who access the site via mobile devices is growing every year. Some websites that is not adapted to be difficult for users of mobile devices. Mobile screen is much smaller than a desktop or iPad that makes the user have to do a lot of zooming and scrolling to get into the mobile site.
Mobile website is optimized for the smaller screen and provides more comfort for the users of mobile devices. Mobile site is designed well will be able to display the navigation menu is attractive and will only contain important information.
Usually the design of the mobile site is more focused on the content of the text. Surely this will make it easier for Internet users and surfing the mobile Web to find information they need online.
Usually a website will automatically detect Internet users, as if they are accessing the site using a mobile device it will automatically display a mobile version of its site. If the Internet user opens the website from a computer or iPad then the default version will be displayed. Why is it so important to make the mobile web version of your website?
Mobile site provides a lot of convenience for businesses. Such as news and publications on the website, the mobile version will feature a more readable article so that people can enjoy the content without difficulty. Companies that sell products can provide information to their customers, which can be easily accessed from a mobile device. Many companies are gaining the benefits of a mobile site for several reasons below:
The Benefits That Companies Have Gained from Mobile Sites
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Improved User Experience
Mobile site is designed specifically for the needs on the ground while browsing websites on a smartphone is not practical and troublesome. Often the image resolution is too big or text and menu navigation is too small to read without zooming. Mobile site can significantly meet the needs of Internet users as well and this will lead to customer satisfaction. It is because the mobile site is intended to be viewed on mobile devices.
Faster Download Speeds
What happens to visitors who wait too long when they want to download or open your website via a mobile device? This will certainly make users upset that can lead to an increase in bounce rate. With the mobile site users will be easier to browse the information on your website, and potentially open up opportunities for them to get to know the product or service that you offer.
Context and Engagement
Mobile site allows the 'engagement' between the brand and the customer by using specific features such as click-to-call and geolocation. If you have a local business then the mobile site is very useful for visitors who find your website through a technology that links the customer to your website when they are geographically close to you. For example if someone types the word 'pizza' on their smartphone will display a list of the nearest pizza restaurant row with their location.
Brand Identity
Mobile site helps your business to be more prominent than the competitors. Mobile site is a brand identity for your business. In fact by having a mobile site then your brand will appear as a professional brand.
Connectivity and Portability
Mobile site has significant advantages, it can be accessed anywhere and anytime. This constant connectivity provides a great opportunity for a business to get connected with customers in a variety of ways.
Competitive Advantage
Mobile site gives your business a higher position than the other competitors. If your website does not look good among smartphone users then they will switch to a better and easily accessible website. Mobile site assessed more likely to bring in visitors and it is advantageous for your business.