Visual Identity System is a visual communication system that makes up the identity of a company, institution, or product. Visual identity is often used to differentiate a product / service from other competitors so that customer will easily identify a brand just by looking at some of the visual appearance.
You will most likely recognize the brand that represented in the picture below just by looking at its color and illustration style.
That's the power of visual identity system that is consistently applied. Coca-Cola is one brand that is very consistent with the application of visual identity systems such as color, illustrations, etc.
In general, the visual identity system includes the following:
1. Logo Design
Logo is the most important part of the visual identity system series. Because logos usually have unique aspects in terms of form which makes it very easy to identify by the audience.
2. Typography Standards
Typography and typeface or font selection can help reinforce a consistent identity for its application. Letters can convert verbal language into visual media in various promotional and information.
3. Color
Consistent application of color is also a key factor in the success of a visual identity system. Colors will psychologically affect retention audience to a particular entity.
4. Photography, Mascot and Illustration
The role of photography, mascot and illustration increasingly apparent recently as one of the most powerful promotional tool. In the visual identity systems, illustration styles, mascot and photography such combined with others to produce a visual 'feel' and harmonious combination.
Visual Guidelines
Instructions / standards manuals / guidelines are needed as a basic reference implementation of the visual identity of a brand. The Guidelines set out in some detail and needed when the visual identity needs to be applied.