Graphic design is not the same as painting which can be made according to the will of the artist without considering whether the work will be accepted by the audience. The differences are: graphic design work must be accepted by others which are consumers. One important element that affects this is the 'taste' or commonly referred to as design taste.
Then What is Taste?
Every person has different taste. Many things can influence and shape one's tastes, some of which are social factors and social environment. For example someone who grew up in the 'A' class social environment will have different design tastes with a person who grew up in the 'C' class social environment , as well as in terms of society.
In simple terms we can compare it with style pattern design of a shopping center located in each class social environment. You can feel the different taste when you enter into these two places. Or when you enter two different types of social community, a community of 'A' class social status, and the rest of the 'C' class. Prove it.
So what is its relevance??
Ok, so now we go to the main points. We are not talking about the design of the mall or the mall, or how to get along, but we're talking about graphic design. What it has to do?
It is connected. Say in any mall or shopping center there are certainly elements of graphic design, they can be banners, logos, posters, color, typography, right? Well, of all these elements we can see and feel the difference of taste in designs where the two places have different social environments. So also in relationships, people design taste is different.
If I had been raised in the social environment of 'C' class, then the taste is formed in me is 'C'. To change the taste that has formed since childhood wont be easy for me, and it will need at the process and time. Maybe I should get used to engage in an environment with higher social status. I have to look and feel of how the design taste of on 'A' social status environment. Or maybe another way, by frequent reading magazines, brochures, logos, graphic design books and other materials that have the 'A' class design taste.
So if one day I got a graphic design job orders, with the target market: the 'A' class, of course I'll be able to work in accordance with the target market or with other terms in accordance with the "Tone and Manner" (because I have been familiar with the design taste of 'A' class ) . So when later I got a graphic design job orders again, but this time I had to make a brochure with a target market of 'C', or even 'D' class! I probably would feel like 'ah .. again a very trivial thing ': D (and again it's because I have been familiar with the design taste of 'A' class).
Finally, when I'm facing the design brief of any model, range from the stylish elegance to the tacky design, I'd agreed to do it. well it's pretty fun! How about you?